Below this is an interesting article from the Guardian on the discussion in advertising about the bare reality that admen make their money by selling stuff to people, in a world where ideally we need to use less stuff. That's a bind if you are an ecologically-minded adman, one could imagine.
If any admen out there wish to salve their consciences, we need an agency! The model we operate is not about producing more and more stuff that just accumulates in the world, it's about a circular economy, literally.
Currently we are also working on a website and model that allows customisation of your mower, facilitated by replacement of refundable parts. More to follow.